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Secret Source: JCPenney Towels

Categories: Everything Under $100, Shopping, Bathroom

You can't beat the price of these 100 percent cotton ribbed towels by Chris Madden. Photo: JCPenney

The Source
JCPenney's Chris Madden line
jcpenney.com

The Goods
Chris Madden, a well-known, New York-based interior designer, has been designing a line of home goods for JCPenney for years. Skip some of the more "designed" goods in the line and head straight for the Ribbed Hotel Towels -- They are simple, classic and oh-so-soft.

The Secret

These are hands-down the bargain we've seen in the towel market. I first spied them in the home of my incredibly chic friends (one works for interior designer Charlotte Moss and the other for Carolina Herrera, ahem). I was shocked (SHOCKED!) to discover that this hip urban couple bought their towels at Penney's, but once I heard it, I headed straight home and ordered some for myself.

Things to Know

Go ahead, buy more than you think you need. I started with two towels, then ordered two more later, and finally succumbed to another two a few months after that. They still look great more than three years later.

Breaking News
A set of 6 are now on sale for $39. Get 'em while you can!

Ed note: Both my friends and I own the JCPenney towels in white, so I have not experienced any bleaching/fading issues reported by customers on JCP's site. As for unraveling or absorbency issues, my towels are still plush and perky after three years of use--no complaints here. One tip for readers who experience a lack of absorbency is to avoid using fabric softener on towels, as it greatly reduces the towel's absorbency.

On a more personal note: The only time I have ever bought colored towels (Calvin Klein back in the late 90s), I also experienced color fading and vowed never to buy colored towels again. Plus, I just like white towels, they're clean and classic -- and you can bleach them. (I know, I know, bleach is bad for the environment, but it really does work.)

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